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Promoted Videos Getting Started Guide

Welcome to the YouTube Promoted Videos Getting Started Guide!

If you're looking to reach millions of users at YouTube, using YouTube Promoted Videos is one great way to get there. A self-managed YouTube promotion offers the everyday content creator or partner the chance to get direct access to users, without requiring a huge advertising investment or contract commitment. All you have to do is create your promotion, tell us how and what you want to spend, and we help drive YouTube users to your videos

This guide will help you learn the basics & get started promoting your videos. You can navigate to any of the topics below, or click 'Get Started' to begin.


Get Started!


It's easy to create a Promoted Videos account and begin advertising on YouTube. Follow the checklist for your account type below for help with the setup process.

My YouTube account is linked to a Google Account

checkmark Visit the sign-up page

Get started by visiting http://ads.youtube.com. Then click Add Promoted Videos to my YouTube Account now!

checkmarkSubmit billing information

Billing information must be added to your Google Account to use YouTube Promoted Videos. Your account will not be active and your ads won't run until after you provide billing details.

If you create a new AdWords account during the sign up process for Promoted Videos, there will be a $5 account activation fee.

checkmarkSet your budget

Your daily budget is the amount that you're willing to spend on your entire Promoted Video account each day.

We'll display your promotions as often as possible while staying within your daily budget.

Learn More

We'll go over pricing, and how you can estimate and control your advertising costs, later in this guide. You can also go straight to the information by clicking on the 'Cost of the Program' link, on the left.


Next: Create a promotion

My YouTube account isn't linked to a Google Account

checkmark Click here to create a Google Account

OR

checkmark Link an existing Google Account to your YouTube account

To link your Google Account to your YouTube account, follow the steps below:

  1. Sign in to your Google Account under the "Link Accounts" section here.
  2. Enter your existing YouTube username and password in the same Link Accounts section.
  3. Click the Link Accounts button.
  4. You'll be signed in and redirected to the YouTube homepage (http://www.youtube.com).
  5. Click the My Account link in the top right.
  6. Under "Account Settings," if you see the "Unlink YouTube and Google Accounts" link, you've successfully linked your Google Account with your YouTube Account.

Learn More

checkmark Visit the sign-up page

Get started by visiting http://ads.youtube.com. Then click Add Promoted Videos to my YouTube Account now!

checkmarkSubmit billing information

Billing information must be added to your Google Account to use YouTube Promoted Videos. Your account will not be active and your ads won't run until after you provide billing details.

If you create a new AdWords account during the sign up process for Promoted Videos, there will be a $5 account activation fee.

checkmarkSet your budget

Your daily budget is the amount that you're willing to spend on your entire Promoted Video account each day.

We'll display your promotions as often as possible while staying within your daily budget.

Learn More

We'll go over pricing, and how you can estimate and control your advertising costs, later in this guide. You can also go straight to the information by clicking on the 'Cost of the Program' link, on the left.


Next: Create a promotion